La Brea is Booming

IMG_2415 2

As we have reported previously, new mixed-use developments are set to turn La Brea Avenue into a bustling, pedestrian-friendly urban environment. Several buildings are under construction right now, in both Los Angeles and West Hollywood.

One of our correspondents took these photos over the weekend after a visit to the Target store in the West Hollywood Gateway. In the photo above, you can see the mixed-use building going up on the northwest corner of La Brea and Santa Monica Boulevard, while off to the right you can see the building going up on the northeast corner of La Brea and Fountain (where the Jons supermarket used to be). For good measure, the Hollywood sign is in the background.


We also noticed in that the long-planned complex on the Faith Plating site, a block west of La Brea (on the north side of Santa Monica Boulevard), is finally moving forward.  According to the site:

The proposal’s name is “Domain.” The proposed development, at 7141 Santa Monica Blvd. at Formosa Avenue, includes approximately 140 rental units and 9,000 square feet of retail…. While there is no date for groundbreaking, because an EIR already exists, there will be no need for one, hastening the timeline by a year at minimum. Final designs and working plans generally take approximately one year, so West Hollywood could see its next large housing project on the Eastside begun by the beginning of 2014… The proposed project includes restaurant and retail space.

This entry was posted in Uncategorized. Bookmark the permalink.

3 Responses to La Brea is Booming

  1. Pingback: West Hollywood’s New Project Information System | Melrose Village Blog

  2. Losing Angeles says:

    I don’t think this is good for the area. I liked the open space that was created by Carls Jr. located at that corner. The sunsets were nice, you could see the Hollywood sign and Hollywood Hills, you got a sense of spacial rest. But now with to-the-sidewalk tall obtrusive gentrifier housing… thats being built there it looks crowded, compacted, shade making… dark… condensed… I’m running out of words and I know there are more to describe that new development.

    Granted, a certain element will be pushed out but its really homogenized and gentrified now. But what can I or the regular people of LA do, we can’t stop it.

    I also feel the same for where Vons used to sit. Total annihilation of a sense of open space, just this huge building there. Its not “urban” its gentrified pretentiousness that doesn’t define the area.

    And their going to do more of it at the corner of Sunset and Western too, no open space with that new Target, just this tall, again, using every foot of the property to create this tall obtrusive behemoth of retail and probably housing etc.

    It will UP the area, I wish they would demolish Food For Less, what a dump, BUT if greedy could-care-less for LA/Hollywood developers would get that they’d do the same!

    Its like a double edged sword in some ways. Progress is great, but not at the expense of the character of Hollywood and or Los Angeles.

  3. John says:

    What are you talking about? the “character of Hollywood” that was ugly parking lots, strip malls, filled with trash, tranny prostitutes, and blighted buildings? Yeah, REALLY going to miss that.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s