Marcona Opens Tuesday on Melrose

Marcona, a new gourmet sandwich and sweets shop, will open on Melrose on Tuesday.  It’s located at 7368 Melrose Avenue, between Martel and Fuller, and across the street from neighborhood favorites The Village Idiot and Blu Jam Cafe.

According to the shop:

Los Angeles’ new gourmet sandwich and fine foods purveyor, Marcona, will officially open its doors in the Hollywood stretch of Melrose Avenue’s boutique shopping district, Tuesday, March 20, 2012.  The counter service eatery, masterminded by New York area native and owner, Collier Ulrich, will feature classic East Coast “deli” fare elevated by Mediterranean influences and a West Coast approach.  The carefully-curated menu, created with the help of Chicago Chef Matthew Moss, will prominently feature sandwiches, as well as salads and sides – including vegetarian and vegan options, and a “Pickling” section.  On the “sweet” side, the masterful works of New York-import, pastry chef Janna Leone, will be available in-shop or by special order…. Ulrich says, “Part of our motivation for Marcona’s central Los Angeles location and for the space itself, was to support the local artist community, as well as to add to the movement that’s bringing higher-end businesses back to this stretch of Melrose.”  Marcona’s front walls will display works from rotating local artists, and a “black and white gallery” in the back hallway will reflect photography from Los Angeles, New York, and all over the world, aligning with the menu’s mixed concept.

The shop will be open Tuesday through Friday from 11:30 am to 7:00 pm and Saturday and Sunday from 11:00 am to 5:00 pm.  A Saturday and Sunday brunch menu will be introduced in the spring.

That block of Melrose is turning out to be a great place to eat.  How about breakfast at Blu Jam, lunch at Marcona, and dinner at The Village Idiot?

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