So Long, Farewell, Goodbye FUK U

We are thrilled to report that the “FUK U Lingerie and Love Shop” has closed its doors.  Good riddance.

We have reported on this problem location extensively.  Last October, a huge sign reading “FUK U” went up on a storefront on Melrose just east of Curson.  After neighborhood leaders consulted with the Melrose Village Property Owners Association, the owner of that storefront cancelled the store’s lease and ordered that the obscene sign be taken down.

Unfortunately, the “FUK U” store found a nearby property owner who made it clear that he did not care about the neighborhood, and the shop opened just west of Curson in January.  Property owner Sammy Younai dismissed the concerns of residents, including parents of small children and observant Orthodox Jews.  The hostile and disrespectful attitude of Younai and the store owners brought a strong negative reaction from community members.

After the store opened, some residents suggested making a big issue out of the signage with the media and City Council.  Fortunately, cooler heads prevailed, as other residents pointed out that such controversy would just play into the hands of the store owners, who were cynically looking to attract attention to themselves.  They were behaving like a child throwing a temper tantrum when he doesn’t get candy – and the best thing to do with a child throwing a temper tantrum is to ignore him.  And that turned out to be the right thing to do with this shop.

Happily, the store did not sell many of their “lingerie and love shop” items, and they closed within six months.  Even more happily, their obscene signage is now gone, replaced by a For Lease sign.

And to Sammy Younai and the store owners, we can only send you off with the most succinct of messages:  from the bottom of our hearts, FUK U.

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4 Responses to So Long, Farewell, Goodbye FUK U

  1. Couldn’t they have called it “Luv U”?

  2. ER says:

    Good riddance.

  3. Marty says:

    It seems as of early this week they are getting a new tenant. The store being gone is a reflection of the business environment on Melrose, which is why I wasn’t necessarily happy to see the trend continue of stores not being able to survive.

    You see new stores pluck tens of thousands on remodeling + rent–most of it sunk cost–and be gone a short time later.

    I hope that the alliance to promote the area will change that.

  4. Marty says:

    Jimmy, I spoke to the guy when they were doing remodeling ahead of store opening. He said he the word has some meaning in French that it is not a bad word. He speaks with an seemingly French accent. (I think he also mentioned a similar store on the east coast which didn’t create any noise, but can’t remember for sure.) He said that if the Fockers movies–Meet the Fockers, Little Fockers–don’t cause any fuss, why should his store? He has a point.

    I think the store closed because of general businesses conditions that is affecting our area and the country. If tourism was strong/promoted on Melrose then the area would have done better than the rest of the country.

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