The latest Melrose Night – featuring food trucks and special store events and promotions – takes place tomorrow (Thursday, July 7, 2011). The event runs from 6:00 pm to 10:00 pm, and is centered on the stretch of Melrose between Ogden and Stanley.
The organizers of Melrose Night describe it this way:
It began as a mere idea while in Sydney (Australia) when SURU storeowners (Joe Hahn of Linkin Park and Noel) and Heidi (Biz Dev @LudoTruck) were thinking of ways to revitalize the spirit of Melrose Avenue. Then it became a full-blown project. Noel and Heidi went from store-to-store to introduce the idea of having a monthly event with food trucks and shops on Melrose Avenue. Somewhere between now and then, Heidi spoke to food truck owners of the SoCal Mobile Food Vendors Association, the Department of Transportation to reserve space for food trucks, photoshopped a site map, created a flier, learned how to make a website, a facebook groups page, a twitter account, and then voila—out came Melrose Night. It just makes sense. Melrose has historically been a strip of funky, trendy, forward-thinking shops for like-minded individuals. Equally eclectic are the nouveau food trucks that have sprung up all around Los Angeles that offer people a multitude of culinary options…. Support individuality, please.