Movietown Teardown Starts in 3-4 Months

The planned Movietown Plaza complex of condo towers, senior apartments, and retail spaces was approved last year by the West Hollywood City Council.  It will replace the dingy Trader Joe’s shopping center on the site, at Santa Monica Boulevard between Poinsettia and Fuller.

Nothing has happened to the site so far, though.  So we checked with Casden Properties, the developer.

Here is the response:  They are working on a construction schedule now, and hope to be hitting the site in 3-4 months.

And don’t worry, Trader Joe’s will be staying – and eventually moving into a brand new structure on the site.

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5 Responses to Movietown Teardown Starts in 3-4 Months

  1. Great news! Thanks for the update. When will Melrose get a great deli or mini-grocery store like in NYC! It would be great to walk to a place on Melrose and get milk or blueberries or whatever.

  2. marty says:

    Jimmy, you will need rents to go down relative to Fairfax and other areas. It is too expensive to have such stores on Melrose.

    There are at least 4 produce stores on Fairfax between Melrose and Beverly. The one before Beverly is cheap but poor quality and I don’t know how they survive all these years, but the others charge slightly more (though less than Ralphs and +/- than Jons) and have very good quality. Most of it is non-organic; for organics you will need Whole Foods, Farmer’s Market (on 3rd/Fairfax) or Monday’s Farmers Market (Fountain behind the park, but it may not be “certified” organic). There are deli and mini markets on that stretch of Fairfax as well but I am there more often for the produce.

  3. marty says:

    I wonder what happened to the plans at 3rd/Fairfax. I usually go around the area to bypass tourist traffic, but went to a nearby store last week and was told they all of a sudden stopped construction.

    There is a sign where the bus stop is, for some hearing to allow Trader Joe’s to cell alcoholic beverages.

    Speaking of traffic, about a month ago I walked to the Farmers Market on 3rd in the early afternoon and there was a line on both sides of CBS (Beverly/Fairfax), I think for Dancing with the Starts (Beverly side) and The Late Late Show with Craig Ferguson (Fairfax side). I asked the person with the side that checks names where I can park and was told “oh at The Grove or the residential streets.” And while walking back I have seen people park on the residential streets and walk towards that line. No wonder those in the area want preferential parking! It is either talking the The Grove and CBS Studios so they have parking for employees and attendees or it is preferential parking where the C$ty $s most to benef$t.

  4. Pingback: Movietown Plaza on Hold and to be Sold | Melrose Village Blog

  5. Pingback: Movietown May be Moving Forward | Melrose Village Blog

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