Property Owner to Neighborhood: “FUK U”

As reported previously, a store on Melrose Avenue just put up a huge sign reading “FUK U.”  The commercial property owner of the location has received complaints about the signage from neighbors.  Here is an e-mail response he sent out:

“Hello everyone, I am Sammy Younai the owner of 7721 7723 7725 7727 and 7729 Melrose Ave. I also owned and operated a store called Hide Out for over 15 years. I do not believe its a good idea to give them (fuk u) a hard time, this is Melrose, cool, funky,and different. I remember years ago tourist coming here to see the punks with purple hair and the alternative crowd. I think that any store operating and staying open on Melrose is better than another empty store with a for lease sign on it.”

Of course, Younai is not really addressing the main issue here.  We haven’t heard anyone express concerns about the sexually-related products this store is selling.  And most of the store’s neighbors, both residents and businesses, want to see a thriving retail stretch on Melrose.  That’s why we have been working hard together to upgrade and improve the Melrose Village neighborhood.

What upsets people is the enormous obscene signage on the front of this building – which is inappropriate for a mixed, diverse neighborhood.

By the way, we have noticed that the obscene signage is lighted up at night.  So everyone walking or driving by will see the obscenity – 24 hours a day.

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5 Responses to Property Owner to Neighborhood: “FUK U”

  1. To Mr. Younai: I read your message and agree with you for the most part. Melrose is a cool, funky, alternative place where tourists come to see unusual and even wild things. Also your point about “FUK U” being better than an empty store makes a lot of sense. But I think there comes a point where store owners need to not just think about their customers but also their community and the families and children that reside in the area. Melrose can be gritty and wild but it also can be upscale and tasteful. The F word in bright lights is a black eye on the community in my opinion.

  2. M Malone says:

    This is just plain sad and offensive. I have young children and don’t understand why they should be forced to have a giant obscene phrase thrust into their faces every time we walk down the street to visit the puppy store nearby. I think we, as a community of nearby homeowners and business owners, should take every action possible to bring pressure on this store to be more respectful to the children of the neighborhood. Change your name, move, I don’t care. But don’t push your base vulgarity in my kids’ faces.
    Maybe picketing? I’m looking forward to participating in actions that will impress upon the owners that our neighborhood is not going to sit around and be trampled on.

  3. Linda says:

    The entire problem may solve itself if the store is not successful. But BOTH the business and the building owners that rent to the businesses should have some sense of responsibility to the residents of the neighborhood. Ultimately, they are what make and break the businesses. I for one will be avoiding the area until the sign is gone – no more trips to Starbucks or Coffee Bean on Melrose, no shoe shopping at Aldo’s across the street, no late night drinks and music at The Foundry or Vinoteque, dinner at village Idiot or Blu Jam Cafe or Vienna Cafe. Until the sign is gone, I’m taking my business down to Beverly Blvd. I think the other businesses on Melrose need to realize this is not only a problem for residents, but for them too. Perhaps there will be one less empty storefront on this property (for a while), but there may be more along the rest of the Avenue unless everyone takes a stand. Won’t do the property owner much good if everything takes a dive.

  4. Marty says:

    They are here to stay, so might as well get used to it.

    Did anyone watch the Fockers movies, Meet the Fockers ( and Little Fockers ( The first grossed over half a billion dollars while the latter, in theaters since December 22, has so far grossed about $300mm.

    Movies, stores and everything else are named to get attention, and it is definitely working in this case. I have more problems with the marijuana dispensaries, which if you were a kid from Fairfax High walking to the next bus stop and didn’t notice the first one you have to notice the second and third.

  5. Pingback: So Long, Farewell, Goodbye FUK U | Melrose Village Blog

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