Last October, we told you about obscene signage that was briefly unveiled on a Melrose Avenue storefront – before being taken down at the order of the commercial property owner, who had been unaware of what the merchant was doing.
Unfortunately, the signage is now back up on a different storefront, one block west of the original location:
This storefront is on the south side of Melrose Avenue, between Curson and Stanley. It’s a few doors away from Starbucks.
The reaction? Many local residents and business owners are upset, as they were before. We have especially heard concerns from parents of small children. One resident said that his 8 year old daughter cried when she saw the sign up yet again in her neighborhood.
Most of us are not particularly concerned if this store sells sexually-oriented materials inside the shop. But we find this enormous obscene signage to be very inappropriate. Our neighborhood is very diverse, with a large Orthodox Jewish community, and many young families.
The only apparent purpose of the signage is to offend people and to cynically get attention.
If you are bothered by this obscene signage, contact the office of our City Council member Paul Koretz.
The Beverly Press will be further covering the story in this Thursday’s paper.